“Technology is changing the way we live and we work,” says Beth Jacob, Chief Information Officer, Target. “Because of that, it changes people’s expectations for speed, reliability and mobility.”
“Ultimately, to be able to engage a brand wherever and whenever you want is where we’re headed,” says Jeff Jones, Chief Marketing Officer, Target.
It’s also the main reason Target is focusing on creating a seamless shopping experience, both online and offline, says Casey Carl, President of Multichannel.
Below, the trio talks more about how Target is using technology to enhance the holiday shopping experience and beyond.