target snack bowl mobile game

It’s almost time for the big game—you know the one

On Feb. 3, the Baltimore Ravens and San Francisco 49ers will head to New Orleans  for Super Bowl XLVII. We can’t wait!

In celebration of the championship, Target recently launched a limited-run mobile game: Snack Bowl.

“Snack Bowl is a fun, new way for Target to engage with our mobile guests as they think about planning a great game-day party,” said Phil McKoy, vice president,

Wannabe QBs get the chance to practice their throwing skills, “passing” snacks to their party guests to earn points. Players can help their team bulk up with DiGiorno pizza, M&Ms, Ore-Ida fries, Reese’s, Ritz crackers, Stride iD Peppermint gum and Coca-Cola Zero.

Of course, the ultimate goal is to join the ranks of the Snack Bowl “Hall of Fame.”

Players can share their rank—and challenge their friends to beat their score—on Facebook.

Snack Bowl will appear on the home page of Target’s mobile site on compatible devices until Feb. 9. The Target app, which will also feature the game, can be downloaded for the iPhone here and the Android here.

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