Since 1962, Target has built a reputation on delivering outstanding design and clever marketing campaigns to match.
Like the brand’s signature color, Target’s advertising is bold and brave—whether it’s a presence in New York’s Times Square, a pop-up shop, vertical fashion show or star-studded shoppable film. 2013 will be no different.
The latest chapter in a long history of design and creative advertising, Target introduces “The Everyday Collection” campaign, which highlights groceries in an entirely new way. Beginning Jan. 6, the multi-faceted campaign unexpectedly and humorously fuses high style with food and other essential items like paper towels, laundry detergent and diapers.
“‘The Everyday Collection’ campaign combines Target’s insight into guests’ everyday routines with our design and fashion credibility to showcase products at a great price,” said Jeff Jones, executive vice president and chief marketing officer, Target. “It is the ultimate expression of ‘Expect More. Pay Less.’” View some of the broadcast spots here.
Showcasing these items in a way typically reserved for designer collections, the campaign has print, broadcast, digital and social components that will give guests compelling content to experience and share.
It’s about time the everyday got its spot on the runway!
Below, Carolyn Sakstrup, Marketing Director, Target, takes us behind-the-scenes at the broadcast shoot.