In his “I Have a Dream” speech of 1963, Dr. Martin Luther King, Jr. encouraged a divided nation to unite, and called for all citizens to work together for a more just society.

America has made incredible progress over the past 50 years, but some communities continue to struggle. Now, more than ever, volunteer service can make a real difference in our country.

To honor the civil rights pioneer, Target is doing what Dr. King exemplified and advocated—acts of service.

Throughout the Martin Luther King Day holiday weekend, and in conjunction with the Presidential Inauguration’s National Day of Service Target team members, along with other volunteers, came together for projects across the nation to engage political leaders, partners, celebrities and the community in service and dialogue.

We had a great time at all of the events, especially the Unite America in Service Event where, in partnership with Points of Light and the Corporation for National and Community Service, volunteers packed nearly 100,000 care kits for U.S. service members, wounded warriors, veterans and first responders. Check it out below!

Events like these help empower individuals and move us closer to Dr. King’s vision of a “beloved community.” They send a simple but powerful message: Step up and serve.

Want to get involved? Find service projects in your community here.

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