Sports Illustrated Swimsuit Trends

Target made a splash in this year’s Sports Illustrated Swimsuit Issue as an official marketing partner and exclusive advertiser of the style guide insert.

In addition to tips and trends, swimsuits found exclusively at Target were featured in the style guide and magazine, chosen by the magazine’s esteemed editorial team. Inspired by the bathing beauties wearing bikinis from the Bullseye, we pulled together three seaside (or poolside!) styles for swimsuit season. Go ahead—dive in.

Sweetheart tops, structured one-pieces and high-waited bottoms flatter any shape. Look polished and pin-up pool ready with feminine details like colorful polka dots, killer cork wedges and classic red lips.

1. Mossimo Cateye Sunglasses; 2. Vintage Swimsuit in Navy; 3.  Merona Wedge Espadrille; 4. Swim Dress; 5. Xhilaration Retro Bikini

Stripes, patterns and pops of color make for a fun and flirty foray into swimsuit season. Top off the look with fringe earrings for an added bit of flair.

1. Xhilaration Zig Zag Suit; 2. Xhilaration Striped Bikini; 3. Fringe Chain Earrings; 4. T-Strap Platform Wedges; 5. Xhilaration Geometric Suit

We’re drooling over these dip-dyed suits and pastel shades. Set the tone with a wireless ombre speaker. Best part?  You can sync it with your phone and change music from wherever you’re sitting, whether it be from the hot tub or the cabana.

1. Xhilaration Mint Ruffle Suit; 2. Xhilaration Pink Ombre Suit; 3. Xhilaration Mint Watch; 4. Soundfreq Speaker; 5. Xhilaration Purple Ombre Suit

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