This back-to-school season, Target is celebrating the most original style leaders out there—kids.
From Aug. 7-12, parents can Instagram their kids showing off their unique sense of style to @Target including the hashtag #KidsGotStyle.
Stylist Amy Chin will then use select photo entries as inspiration to create a #KidsGotStyle stylagrams of outfits, colors and school supplies from Target. The curated collection will then be shot by notable photographer Scott Darling, and sent back to parents via Target’s social channels.
Amy has been working as a stylist and set designer in New York City for the past ten years, styling for the likes of Vogue, Glamour, HGTV and, of course, Target. And Scott’s work has appeared everywhere from international ad campaigns to the glossy pages of magazines. So basically, you (and your kids) could get a custom, head-to-toe look created by one dynamic duo. Pretty cool, huh?
Below, we chatted with Amy and Scott about the social style shoot.
Are you excited about the Kids Got Style Instagram shoot?
Amy: I love working on kids’ shoots! They are always so playful and allow you to stretch your imagination and do super creative things. Plus, there are so many more stylish and cool outfit options now—kids’ brands nowadays understand that style is a really fun form of creative expression.
Scott: There are always challenges with working with new technologies, but it will be exciting working in real time with an incredible team of artists producing short video spots faster than ever before.
What items would be on your back-to-school list?
Amy: I would totally rock the Cherokee Girls’ Striped Sweater Dress over the Circo Girls’ Legging in Heather with Converse One Star Oxford Sneakers in Purple.
What’s your best memory from school shopping when you were a kid?
Amy: My mother would always take a picture of my sister and me in the front yard wearing our first day of school outfits. It’s a hilarious and wonderful record of our fashion trials and tribulations. At one point, I had pink hair and wore electric blue combat boots.
Scott, do you like photographing kids? What makes it fun?
Scott: Having two boys of my own, I have really enjoyed documenting them over the years. Kids always have fresh and honest looks that really make the images come alive.
So, do you Instagram?
Amy: I am totally addicted to Instagram! I love the immediacy of sharing a beautiful, funny moment in someone’s day. It’s like seeing through another person’s eyes in a way. It’s also a great way to stay in the know!
Scott: I‘ve always thought Instagram is a great platform to share photos with friends. It’s also a great way to see what creative minds are documenting. Instagram has made photography much more approachable, and is a great way to be a visual storyteller.